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The handbook of market intelligence understand, compete and grow in gobal markets  Cover Image E-book E-book

The handbook of market intelligence understand, compete and grow in gobal markets

Hedin, Hans. (Author). Hirvensalo, Irmeli. (Added Author). Vaarnas, Markko. (Added Author).

Record details

  • ISBN: 9781119961611 (electronic bk.)
  • ISBN: 1119961610 (electronic bk.)
  • ISBN: 9781119961628 (electronic bk.)
  • ISBN: 1119961629 (electronic bk.)
  • Physical Description: electronic resource
    remote
    1 online resource (x, 244 p.) : ill.
  • Edition: 1st ed.
  • Publisher: Chichester, West Sussex, U.K. : John Wiley & Sons, 2011.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and index.
Source of Description Note:
Description based on print version record.
Subject: Business intelligence
Marketing research
Business intelligence -- Case studies
Marketing research -- Case studies
BUSINESS & ECONOMICS / Marketing / Research
Genre: Electronic books.

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